Meme Coin Mania
Unpacking the surge in meme coin activity and the market trends shaping the sector
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Meme Coin Mania
By: Tanay Ved & Matías Andrade
Key Takeaways:
The total market capitalization of meme coins currently stands at $60B, with a growing presence across Layer-1 networks like Ethereum, Solana and Layer-2’s like Base
In March, meme coins recorded $13B in spot trading volumes (7-day average) on exchanges, eclipsing major blue-chip crypto assets like Ethereum (ETH) and Solana (SOL)
The high concentration of assets among holders for meme coins highlights a significant concentration of assets among a few holders, posing risks such as potential market manipulation and liquidity issues.
Introduction
Memes form an integral part of human culture, transforming and adapting through various mediums over the years. The term “meme” was coined by a British evolutionist Richard Dawkins in his seminal 1976 book “The Selfish Gene,” describing a meme as a unit of cultural transmission—including “tunes, ideas, and catch-phrases”—emphasizing their similarity to genes in biological evolution.
The propagation of memes has evolved significantly throughout history, influenced by social, cultural, and technological changes. In ancient times, folk tales and religious symbols served as early forms of memes, shared orally or through manuscripts. During World War II, the graffiti meme “Kilroy was here” became popular, symbolizing the presence of American soldiers. In the digital age, memes have found new carriers in the form of viral videos and image macros like "Doge," diffusing rapidly through the internet and social media platforms, allowing cultural ideas to spread more widely than ever before.
Recently, memes have further expanded into phenomena such as meme stocks, exemplified by GameStop’s dramatic surge in value due to collective efforts on online forums like Reddit’s /r/wallstreetbets. Similarly, meme coins like Dogecoin and Pepe have garnered tremendous mindshare in the crypto-asset world, leveraging blockchains and on-chain communities to create forms of digital value. Memes are inherent to human nature, reflecting our yearning for connection and a sense of belonging through shared ideas.
In this week’s issue of Coin Metrics’ State of the Network, we aim to bring some context into the surge of meme coin activity on networks like Ethereum and Solana, highlighting key market trends driven by the meme coin sector.
The Meme Coin Landscape
Since the introduction of Dogecoin in 2013, the meme coin sector has expanded tremendously, ballooning to a total market capitalization of $60B as of June 2024. The sector is characterized by crypto-assets representing familiar animals, characters and most recently political figures with elements of humor to attract attention and drive community-driven engagement. Their growth stems from highly speculative nature, driven largely by market sentiment rather than intrinsic value.
Source: Coin Metrics Network Data Pro & Coin Metrics Labs
(Note: Solana meme coins and other SPL tokens will be released soon as an extension to Solana Network Data)
The most valuable meme coins today include Dogecoin (DOGE), which operates as a standalone Proof-of-Work blockchain, and ERC-20 tokens like Shiba Inu (SHIB) and Pepe (PEPE), growing to over $100B in market value in 2021. Recently, Solana has been a hotbed for meme coins with several Solana Program Library (SPL) tokens being deployed as a result of low transaction fees, a growing ecosystem and ease of token creation through platforms like pump.fun, fueling the rise of meme coins like dogwifhat (WIF) and Jeo Boden (BODEN).
Source: Coin Metrics datonomy™ & Coin Metrics Labs
The meme coin sector has seen notable outperformance compared to other sectors of the crypto-asset ecosystem, as covered by Coin Metrics’ datonomy™ classification. Meme coins have showcased strength relative to major blue-chip crypto assets and also outpaced the Information Technology sector, which gained ground from developments at the intersection of decentralized compute and artificial intelligence (AI) applications.
This is particularly evident from October 2023 into 2024, with meme coins averaging 740% returns as of June. This has also fueled the growth of meme coin indexes, such as the GMCI Meme Index, reflecting efforts to quantify the sectors performance. Despite being associated with speculative phases of market cycles, this performance is reflective of the recent growth in mindshare of this sector, among both retail and institutional investors.
Meme Coin Market Activity
Growing attention around the meme coin sector has further driven activity in digital asset markets. While trading volumes have generally moved in tandem with the broader market, in March, meme coins recorded $13B in spot trading volumes (7-day average) across centralized exchanges, even eclipsing major assets like Ethereum (ETH) and Solana (SOL). Decentralized exchanges (DEXs) also play a crucial role in the meme coin ecosystem, providing essential infrastructure for pool creation and asset trading, fostering liquidity and accessibility for a wide range of users.
Source: Coin Metrics Market Data Feed
When viewed through the lens of relative trading volumes, the influence of older meme coins like DOGE and SHIB seem to be waning, while PEPE and a suite of new Solana meme coins have gained popularity, representing over 50% of trading volume collectively. This reflects the recent investor preference towards newer memecoins, stemming from growing communities, blockchain ecosystems and the potential for higher returns. Despite this, the liquidity and longer track record of incumbent meme coins remains a significant factor for prospective investors.
Source: Coin Metrics Market Data Feed
Similarly, high futures open interest underscores their significant market presence and indicates heightened speculative trading activity. Open interest for DOGE reached a record $1.8B recently, while open interest for PEPE spiked by nearly 50% to $850M in May. This surge in open interest, collectively reaching over $3B, points to increased price volatility and highlights that investors are progressively leveraging futures positions to hedge their exposure to meme coins. Keeping track of open interest remains one of the fundamental tools to understand the flows of speculative capital, especially in volatile instruments which can be indicative of shifting market interest or harbinger of liquidations.
Source: Coin Metrics Market Data Feed
User Growth & Risks of Meme Coins
While the market presence and user growth of meme coins have risen in tandem, it's important to note the risks associated with the sector. The Gini coefficient is a measure of income or wealth distribution within a population, ranging from 0 (perfect equality) to 1 (maximal inequality). In the context of meme coins, the Gini coefficient can be used to assess the distribution of token holdings among different addresses.
High concentration of token ownership increases the risk of market manipulation. Large holders, often referred to as "whales," can significantly influence the token's price by buying or selling large amounts at once, creating bouts of volatility. Additionally, if a few addresses hold most of the tokens, it may lead to liquidity issues, which can be exacerbated by concentration in the provision of liquidity by addresses controlled by few entities across decentralized exchanges.
Source: Coin Metrics Network Data Pro & CM Labs
The high Gini coefficient of ~0.8 for these meme coins highlights a substantial centralization of token holdings. This centralization poses various risks, including potential market manipulation, liquidity issues, and investor caution, all of which should be carefully considered when evaluating these tokens. Before considering any investments into the memecoin sector, understanding these dynamics is crucial for assessing the stability and potential risks associated with these digital assets.
Conclusion
The meme coin sector has demonstrated significant growth and influence within the cryptocurrency market, finding a strong foothold on blockchains due to the viral nature of memes and their ease of propagation. The sector's strong performance, alongside Bitcoin since the launch of spot ETFs, underscores its growing appeal among both retail and institutional investors. However, the high Gini coefficient of ~0.8 indicates a substantial centralization of token holdings, posing risks such as market manipulation and liquidity issues, in addition to a degree of volatility that is intolerable for most investors. As the sector continues to evolve, understanding these dynamics is crucial for assessing the evolution and potential risks associated with meme coins.
Network Data Insights
Summary Highlights
Source: Coin Metrics Network Data Pro
The transfer value (adjusted) on the Bitcoin network decreased by 28% and decreased by 21% on the Ethereum network over last week. Active addresses on Bitcoin rose by 6%, along with active addresses on Ethereum, which rose by 3%.
Coin Metrics Updates
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